In order to support prospective and enrolled students on their education journeys during the COVID crisis, Southwestern Community College District (SWCCD) needed to build awareness about the variety of support services, resources, an online options available.
By garnering a district-wide alignment between all colleges, we were able to run multiple campaigns for SWCCD to boost reach and frequency. Using broadcast TV sponsorships, social media, display, and multiple audio platforms, we pivoted SWCCD to connect with students and build awareness through the channels available in student homes.
We boosted campaign reach and frequency through district-wide alignment and by leveraging multiple active campaigns. Not only did our general awareness campaign drive students to apply for CE programs, but it also escalated enrollment in the traditional associate degree courses and pathways.
Our main goal was to position SWCCD as the top regional choice for prospective students regardless of circumstances. In doing this, we drove students to apply to the CE programs and escalated enrollment in both traditional associate degree courses and pathway programs.
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